In 1977, The McDonald's Hispanic Operations Association (MHOA) was founded by Henry Garcia, Jose Canchola and eight other Hispanic Franchisees as a national partnership with the corporation. The organization has positioned it's membership as a direct link to our customers in order to serve the unique needs of their market – both in the restaurant and in the community.
The MHOA is governed by an Executive Board elected by the membership that includes a Chairperson, Secretary, Treasurer, five Division Presidents, the immediate past President and NLC representative.
The MHOA is actively involved in Hispanic initiatives and programs such as the Ronald McDonald House Charities and Hispanic American Commitment to Educational Resource scholarship program (HACER). HACER was established in 1985 and is now supported by a grant from RMHC. There are chapters of HACER in 21 states and is the country's largest program for Hispanic high school students entering college.